Extended the "Aquí para ayudar a que ____ vaya bien" campaign over to the brand's Life Insurance products by developing an original, digital-first campaign. The campaign used split-screens as a way show users how Life Insurance is an investment for the future by simultaneously showing two different timelines that interact with one another. Content was produced in both English and Spanish to increase audience and target reach. The content was also re-edited to create more direct storylines to retarget users.